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Business

CONCERT PROMOTER

Learning Outcomes:

  • Learn to organize and present live music events, from booking talent and securing venues to setting ticket prices and marketing the show. 

  • Independently plan, market, and produce live concerts, including single shows, tours, festivals, and special events.  

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Workshop Content:

  • Budgeting: determining the right amount spend on a concert, tour, or festival in order to maximize returns.

  • Music and market savvy, negotiating skills, and ability to recruit an audience. 

  • Securing performers, selecting a venue, and negotiate contracts and fees.

  • Designing and executing a marketing strategy

  • Working with concert/event producers to arrange travel, transportation, and lodging for the artist and crew, as well as on-site hospitality; to devise a rider (a set of requests, usually creature comforts) with the artist;

  • Create a production schedule for load-in, load-out, lighting, and sound. 

  • Understanding Filling seats, ticketing and quality control. 

  • Typical workday

  • Pros & cons of the industry

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